Demna Gvasalia held a Balenciaga show with Ukrainian symbols

Demna Gvasalia held a Balenciaga show with Ukrainian symbols
Beauty
05:31, 10 March 2022
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The Balenciaga brand, which today held a show as part of Paris Fashion Week, expressed its support for Ukraine in the war with Russia. T-shirts in shades of "free blue" and "energetic yellow" lay on each chair for the audience.
Demna Gvasalia held a Balenciaga show with Ukrainian symbols

Several looks from the collection have been embodied in these colors. And the show itself began with the poetry of Alexander Oles "Live, Ukraine, live for beauty."

All the invitees received an appeal from Demna Gvasalia, the creative director of Balenciaga, whose family was forced to flee their hometown of Sukhumi in 1993 after the armed conflict in Abkhazia, like hundreds of thousands of other Georgians.


“The ongoing war in Ukraine awakened in me the pain of the past trauma that I received in 1993, when the same thing happened in my country. It's something that stays with you forever. This week I had a hard time working on the show. At this time, fashion loses its right to exist. Fashion Week looks absurd. I thought about canceling the show, even though my team and I worked very hard on it and were looking forward to it. But then I decided that this would be another concession to the devil, who had already hurt me enough for almost 30 years. The display does not require further explanation. It is dedicated to fearlessness, endurance, the victory of peace and love,” Demna said.


Recall that from February 28 to March 8, Paris Fashion Week takes place, which closes the month of shows of the collections of the autumn-winter 2022/2023 season. On the eve of the first shows, the President of the High Fashion Federation, Ralph Toledano, supported Ukraine in his address. In addition, Giorgio Armani held his show in complete silence as a sign of solidarity with the Ukrainian people.

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