8 main beauty-trends of 2018
The black eyeliner is one of the main trends in make-up. No fashion show is complete without it, that’s why makeup artists work with black eyeliner in various ways. You can find both classic arrows and bold graphics just like the tips of arrows as Lanvin fashion show or points on the lower eyelid as on Fendi.
Bright overhead strands, which you could see at the last year's autumn-winter show Versace, remain popular this year.
For example, Fendi stylists fixed oblique overhead bangs in blue and turquoise hues on the models’ hair.
This technique allows changing the image without permanent staining.
From k-beauty to j-beauty
Despite the fact that cosmetic products from Korea and the Korean principles of skin care do not lose popularity and continue to set the pace for the whole world, serious competition will be made by j-beauty - beauty in Japanese. Victoria Buchanan, a strategic researcher at The Future Laboratory, suggests that the classical Japanese principles of the aesthetics of naturalness, simplified standards of beauty and energy balance will be in demand outside the country. The general trend of all Japanese beauty-principles is gentle and soft skin care. There are minimum of ingredients in any product, they are all effective and do not cause irritation or another discomfort. Comfort is the main thing for Japanese manufacturers.
In 2017 Shiseido released a line for young skin named Waso, which included many local components, and the SK-II brand signed a contract with Victoria's Secret model Behati Prinsloo to draw attention to the western audience.
While new beauty products like ampoules and night masks, calling for multi-stage care, appear under the influence of Korea, many manufacturers continue to rely on simplified care. That means using 3-in-1 multi-tasking tools. The main difference is the formula. For example, one emulsion can simultaneously be a primer, a day and night cream, and the mask can also be a cream. For example, Clinique has a Pep-Start line. Almost all the tools there are multitasking, and the latest novelty of Helena Rubinstein brand combines the functions of a day cream and a night mask.
Everyone could see natural make-up using lip gloss at every second spring-summer show. Here comes the rule - the more, the better. Ideally, the shine should be transparent, but a light translucent shade is also welcome. Ideas can be seen on the shows of Giambattista Valli, Balmain and Valentino, and on the Céline show the shine was not only on the lips, but also on the eyelids. For example, Diana Kendal refreshed a heavy eye makeup and cumbersome arrows with transparent glitter on Marc Jacobs show.
You can create the effect of damp skin in two ways. The first way is to act as the leading make-up artists of shows, using cosmetic products with flickering by layering: use the primer (preferably the oily one), then intensify the effect with a shimmering tone, and apply the finish by the highlighter. Another way is to bet on k-beauty care: scrub the face, then intensively moisturize it and emphase the result with foundation cream with a radiant effect.
You can find a lot of ideas for underliner at the fashion shows - using liner or pencil, creating a gradient effect or using glitter. The image from the Roberta Einer show, where the eyes of the models are underlined with a green pencil, or the makeup of Ralph & Russo with a silver liner in the lower eyelid and at the corners of the eyes are the best examples.
Inclusive cosmetics is one of the most discussed trends in the world of beauty, which originated in mid-2017. The focus is on brands that produce foundation cremes for all skin colors, thereby emphasizing love and respect for people of different races. The main characters of this trend are the Fenty Beauty from Rihanna, whose palette has 40 shades of foundation, and the brand Kylie Cosmetics from Kylie Jenner that produced a concealer in 30 shades.
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